UK based construction and machinery exhibition, PLANTWORX 2017, is over 60% sold far ahead of the 3rd biennial event which is taking place at its Bruntingthorpe Proving Ground home in Leicestershire on June 6th, 7th and 8th June 2017. Space for the UK’s largest ‘working’ construction event went on general sale at the end of January this year – and since then stands have been selling at a rate of knots with 124 exhibitors confirmed to attend the show.
Promoted by the CEA (Construction Equipment Association), PLANTWORX 2017 is going to be a much bigger event with 20% more exhibition space compared to the 2015 show – the 2017 show will occupy 140,000 square metres!
Despite being over a year away the event is shaping up to be a hub of innovation and new technology. Companies are investing more into R&D than ever before as customers’ demand more efficiency and productivity from the machines they buy for their fleets – Plantworx is the perfect platform for exhibitors to showcase these products to the UK market.
The Plantworx team spoke with a number of companies who have already committed to exhibiting in 2017 – they confirmed that the show brings together the UK industry for construction machinery and is THE place for showcasing technology and innovation.
Rick Still UK & Ireland’s Sales Manager said, “Hyundai has once again booked its stand and demonstration plot at Plantworx and is already looking forward to the 2017 event! Plantworx gives Hyundai the opportunity to meet with new and existing customers and to demonstrate our products. The show also gives visitors the opportunity to get behind the controls of the machines and put them through their paces – this is a key selling tool for us. We are introducing brand new technology into our machines with each new range – at Plantworx we can demonstrate these innovations in real working site conditions.
The show might be a three-day event but its influence is felt long after the show has finished with our nine dealers following up new leads and contacts. The show also provides Hyundai the perfect platform to continue to grow the brand in the UK.”
JCB UK and Ireland Sales Director Dan Thompstone said: “JCB has been involved with Plantworx since its inception six years ago and formed part of the committee which helped shape the inaugural event in 2013. The show has filled a gap in the UK construction equipment exhibition market by offering ‘live’ demonstration areas for our mid-range machines and a platform to do new business, in addition to providing a forum to meet with existing customers. The show allows JCB to maximise on its stand space and show the very latest innovations for the UK market.”
Allison Tucker, Global Product Marketing Manager Terex Construction said, “As one of the UK’s leading equipment manufacturers, Plantworx is a key event for Terex Construction. It provides the perfect opportunity to showcase our latest technologies, as well as exhibit a number of market-leading models from our compact portfolio, which are all available through our local dealer network.
“Securing a place at the 2017 show was therefore a simple decision. We’re really looking forward to meeting delegates, showcasing our products and discussing the latest market developments.”
Kevin Howells Managing Director Datatag, said, “Datatag will be exhibiting at Plantworx 2017 on a larger plot, than in 2015, with a demonstration area. The show gives a fantastic opportunity for us meet plant people face to face. Plantworx has proved to be a great platform to launch and showcase new security initiatives, not only during the three-day show but by using the PR platform leading up to the event. I’m proud to say VENOM, our anti-theft solution for fuel, which we launched in 2015 won both the Plantworx innovation award and the Plantworx elite award. We’re very much looking forward to next year’s event and the opportunities it gives us.”
Alan Batty MD Bomag (GB) Ltd and CEA Management Council Member said, “Bomag will exhibit at Plantworx for the third time in June 2017 and for the first time we’ll be taking the opportunity to demonstrate our products on a third of our stand. Now settled at Bruntingthorpe the exhibition gives us a chance to talk to existing customers and meet some new faces. The 2015 exhibition was particularly successful for us and enquiries received at the show in June resulted in incremental sales through to the end of 2015. I’m pleased to see the recent initiatives from the CEA to increase the awareness of Plantworx prior to the actual event. All exhibitors need to work with the organisers to generate awareness, interest and above all a larger turnout in 2017.”
Plantworx 2017 will see an increase in the number of exhibition stands and more demonstration areas to meet the demands of both exhibitors and visitors have been included in the new plan. There will also be two undercover pavilions at the 2017 show which will house more stands for ancillary and support products and kit that keeps the construction equipment machinery sector on the move.
Also in the planning is a shared demo arena where construction machinery ‘all action’ displays will take place throughout the three-days of the event. This arena is in addition to the exhibitor’s own machinery demonstrations on their stands.
The 2015 show was a resounding success with 11,223 unique visitors over the 3-day event which was an 18% increase on visitor numbers from the inaugural event in 2013. The show spanned 135,000 square metres and boasted 344 exhibitors.