Success Stories

Case Studies

Case study 1 – Reinvigoration
Scenario
Client A had been in business for nearly 60 years but was in need of a makeover. Membership rosters were in decline, income was static and its volunteer base was melting away.

Approach
ASL worked with the client to initiate a review process – starting with an independently moderated Board brainstorm. This sowed the seeds for a new strategy embodied by a change of name and new vision and mission statements. The aim was to raise the profile and positive perceptions of the group.

Result
The new plan helped identify the services of prime importance to members – and enabled the development of new programmes. This new focus paid off with an increase in membership, more support for the organization from members – and a healthier balance sheet. Since the reinvigoration programme began the client has enjoyed a near doubling of membership and prospects have never been better.

Case study 2 – EU Legislation
Scenario
Legislation passed by the European Union can have a profound effect upon businesses in Member states. Sometimes such effects are unintended and without prompt redress companies can be put out of business. ASL were approached by a group of manufacturers and suppliers whose interests were threatened by a new EU law

Approach
ASL provided a forum and speedily organised the interested parties into a Europe-wide trade association and then took their case to the European institutions.

Result
The members of the Client B were successful in obtaining compromises that protected their businesses – and the trade association continues today to represent the best interests of the sector.

This was an example of where ASL’s ability to act quickly and use our knowledge of EU institutions and procedures was able to save the day.

Case study 3 – Major projects
Scenario
In addition to day-to-day association management, a client requested we look into ensuring further Government funding within the industry.

Approach
ASL team members prepared a bid for British government funds to help companies to receive coaching on lean manufacturing techniques.
The bid was successful and we were called up to manage the £2 million ($4 million) project over a three-year period. This involved us working with over 100 companies and ensuring we made monthly reports to our government sponsors on the results of the initiative. The project also meant that we dealt with a range of training providers and engineering experts.

Result
The result was that the programme was successful in identifying efficiency savings of over £20 million ($40 million). This placed our client amongst the “best in class” nominees when compared with a host of other sectors across British industry.

Case study 4 – Membership Administration
Scenario
The client came to us with a need for representation in the UK and Europe for their US based certification organisation. They were seeking someone who could manage their examination and certification paperwork in a confidential and professional manner – and help to set up a structure to grow their overseas markets.

Approach
As an association management company, we were able to get their “new office” up and running within a short time frame. We also ensured that their limited budget was used to good effect and the market place soon became aware that they now had a local point of contact for the organization.

Result
The relationship has prospered and we make regular visits to the US to keep in touch with our client.