Client Turns to ASL for Show Business

Major ASL client, the Construction Equipment Association, turned to us to put together a team to organise a brand new UK trade show. In a little over a month from Board approval of the project, a trade and business press launch of the event was held in Knightsbridge, London – with over 40 attendees. The trade show project involves forming a new company for the client, arranging funding and helping to coordinate sales, marketing and operational logistics.

ASL’s Rob Oliver commented, “We have had to move quickly on this one, as the opportunity to start a new event came with the demise of another, independently organised, show. Whilst the first edition of our new exhibition will not be until May 2013, we are charged with developing a series of lead in events to build awareness of this new brand. It is an exciting project”.

The exhibition, which will cover all forms of construction equipment, tools and related products, is called PLANTWORX – see